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Avako Data

Data is the most valuable currency in the modern economy. It is changing the competition landscape, especially in Africa were it is highly unavailable. Avako provides data that help you stay ahead of the game, and win.

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Avako Insights

Avako knows African consumers deeply. We provide critical insights into who buys what, where and when. We explain how they react to your campaigns, if and why they like your products. We increase your top line.

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Quant

Business models in Africa are generally inherited from Europe or America. Our local knowledge coupled with our entrepreneurial spirit enable us to bring creative thinking to finding solutions adapted to the African market.

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Our Competencies

 

Avako Panel

Avako Panel is a database containing an accurate representation of the population of Senegal and Côte d’Ivoire.

 

Informal market Data

Aware of the lack of avaible data of the informal sector in africa, our team is committed to provide data and analyse this sector in order to tackle this issue.

 

 

Audience Measurement

Our audience analysis is a way to estimate for example the route traffic or a Television program ratings.

 

Market analysis

Explain Africa’s market is our job. This analyse explains databases which describe formal and informal markets in a country.

 

 

Polls

This part concerns surveys like quick surveys, surveys for media, publication of indexes related to conjunctural aspects of the society, etc.

 

Reputation measurement

We help companies monitoring their key stakeholders’ perceptions in order to navigate in the environments where they operate.

 

 

Campaign effectiveness

Avako’s solutions measure the real effectiveness of communication campaigns and propose accordingly marketing strategies.

 

Segmentation

We propose to our clients their consumers main homogenous segments and provide them with adequate marketing strategies.

 

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