We breath Data
“Our innovative approach offers a new way to understand African markets and consumers”
We focus on innovating solutions to stay ahead of evolving market trends, allowing us to provide our clients with usable, practical and meaningful information that help them solve their problems and make strategic business decisions for today and tomorrow. Our new approach offers you a new level of precision so you can reach deeper and boost consumer engagement across your entire business. We have data related to consumer insights, SMEs needs and behavior, and economical data in general. That enable us to bring fresh perspectives, creative thinking and Africa-oriented solutions.
We collect, structure and provide Key Market Information
Avako Consumers’ Panel is a representing sample of the population. Through this panel, we collect daily consumption information of about 1,000 customers in the cities we operate.
Avako SMEs’ Panel is a database of SMEs from which we collect regular information related to their business trends, their inventories, financial situation, etc.
Data related to informal sector is merely non existent. Avako is the first and only company able to provide sample of data that describes activities in this sector in major cities in Africa
Television has become the dominant medium for information in almost all countries in the world. Broadcasters, advertisers and advertising agencies are willing to have accurate, consistent and detailed information about TV audiences. Avako provides these information in Cote d’Ivoire and Senegal.
Road Traffic measurement
Using an in-house tool called Avako Flux , road traffic data is collected. Avako Flux is an IP camera that delivers a reliable real-time traffic counting solutions.
Pedestrians Traffic measurement
Pedestrians traffic is collected with the use of Avako Flux, a ceiling-mounted video sensor (IP camera) with a face detection tool that can count the number of people reached by an ad panel.